In 2010, we rebranded and repositioned as the possibilities provider that really puts the customer at the centre of everything that we do. With the aim of taking the lead in the mobile communications race, we are making a tremendous effort to positively transform the lifestyle and livelihood of our customers.
So in an industry where innovation is key, we were the first to operate on a dual band network. And right now, we're working on even more firsts, like building the first HSPA+ network in South Africa which already covers close to 92% of the population of South Africa with a network that provides customers with a stronger signal both indoors and outdoors.
Cell C looks to the future to bring you the technology of tomorrow today. That's why, above all, Cell C is a provider of possibilities. Every day, more South Africans turn to us for simple, innovative, value-for-money products, exceptional customer service, and the promise of something even better to come.
In the age of the internet the only constant is change. At Cell C we see change as opportunity. So we're connecting with our customers on Facebook, Twitter and MXit. We want to harness the power of the internet to serve you better.